For those of you who have experienced the new Red Engine jeans from Los Angeles, we have been stocking this season, this will come as no surprise.
Their Fit is fabulous, they do not gap at the waist, we have had several customers love them so much they have already come back for a second pair. We have had customers who never wear jeans as they can never find ones to fit… then start wearing these jeans..
Here is what the Red Engine designers say is their point of difference.
Red Engine is similar in approach to Seven for all Mankind – both lines use the highest quality denims and manufacture in Los Angeles. The difference is that Seven has morphed into a lifestyle brand that can be found in every department store in the US. True Religion also manufacture in LA, they are more a “fashion” jean that relies on details (trims, oversized pockets, hardware etc) over fit. True religion is more about “image” and less about fit
Red Engine however is by intention and by design a more basic jean that provides a tight and sexy, totally flattering fit that is totally comfortable at the same time. The beautiful, high quality Italian stretch denims used hold a girl in where she needs a little holding, creating a flattering silhouette at the hip, thigh and backside. There is a bottom lifting effect, and pocket size and placement are set to flatter curves and even create them when you need them. Red Engine use a special ( secret) waistband construction so that gapping will almost never happen. All of these features mean that there is a Red Engine fit that will work perfectly for almost all body types.
The bottom line is Red Engine, Seven and True Religion are all sold side by side in hundreds of stores and what the stores say is:
Women come in asking for True Religion or Seven because they advertise and are better known, but almost everytime the customer will come out of the changeroom and buy the Red Engine jeans. Then they will come back asking for another colour or wash as they haven’t stopped wearing the Red Engine’s they bought last time.
Come in and try a pair… every one needs a great jean in their wardrobe and finding a good one is the biggest challenge.
Ph:Ponsonby 09 376 6544 or Newmarket 09 524 3662





